From Fuzziness to Focus: How One Leadership Team Realigned Through Thryving Strategy

Leadership Journal | Strategy | June 2025

When they reached out to us, their message was simple:

“We have a strategy. But we’re not really aligned. It’s not landing.”

This was a mid-sized cultural organization in Denmark — ambitious, values-driven, and full of potential. But they were navigating a familiar complexity: post-pandemic pivots, overlapping initiatives, changing leadership roles, and an overwhelming to-do list that just kept growing.

Internally, things felt... fuzzy.

The leadership team had spent months in meetings — reflecting, projecting, trying to articulate their next chapter. But something wasn’t clicking. People had different interpretations of where the organization was going, what mattered most, and who was doing what. The strategy they had wasn’t wrong. But it didn’t have traction. And people didn’t feel ownership of it.

That’s where we came in.

The Thryving Strategy Approach

We introduced them to Thryving Strategy — a focused, 1–2 day strategic workshop designed to help teams move from drift to direction.
It’s not about buzzwords or complex frameworks. It’s about carving out intentional space for clarity, dialogue, and brave decision-making.

Over two days, we worked with their 11-person leadership group — guiding them through a fast-paced, facilitated process grounded in adaptive thinking, systemic awareness, and inclusive co-creation.

We started with questions like:

• Where are we now — really?

• What tensions are holding us back?

• What are we collectively avoiding?

• What would we be proud to say yes to — and bold enough to say no to?

From there, we helped them align on a shared North Star — not a vague aspiration, but a clear guiding principle that reflected their reality, their values, and their desired impact.

We helped them surface 3 strategic focus areas and built out a simple, 6-month roadmap with ownership, action steps, and real momentum.

The Result: Shared Direction. Real Buy-In.

When the workshop ended, we asked them:

“What’s different now, compared to when we started?”

Here’s what they said:

“We’re actually aligned.”
“We finally have language we all believe in.”
“This isn’t someone else’s plan. This is ours.”

Strategy isn’t just a document — it’s a process of shared meaning-making.
And when that process is inclusive, brave, and human — it sticks.

That’s what Thryving Strategy is about:
Helping leadership teams find clarity together — and act on it with confidence.

Interested in bringing your team into alignment?
Explore Thryving Strategy or talk with us.